Hayley's+Wiki

=01 ABOUT ME =  My name is Hayley Stevens and I'm from Orinda, California. I'm the youngest of three children and my family is my rock. As a child, a lot of my time was spent doing arts and crafts projects and playing sports. Creating woven hemp necklaces with handcrafted fimo beads and selling them at swim meets was my first exposure to the concept of making money from selling something I personally handcrafted.

For my undergraduate degree I studied Psychology and Studio Art at Dartmouth College. My concentration in Studio Art was Painting. I studied Psychology because I've always been really interested in people and analyzing what drives their behavior. People watching at the airport is one of my favorite hobbies!

After college, I knew I wanted to pursue a creative field to help people. I initially worked at a high-end furniture store with the intention of pursuing architecture or interior design. I think well-informed and good design of the spaces we daily inhabit is of the utmost importance for optimizing our day to day efficiency and happiness. Because I wasn't passionate enough about just buildings, I chose to instead pursue my masters in New Media and Web Design to acquire the digital tools necessary to help individuals and small companies improve their businesses.

A little over a year and a half ago, my sister and I decided to start a jewelry business as a way to stay in better touch. At that time she was living in Virginia, while I was in California. Our jewelry line is slowly but surely gaining traction and I'm really enjoying all facets of running a small business; such as, the branding and marketing, accounting, production, and even sales!

<span style="font-family: Arial,Helvetica,sans-serif;">My interests outside of school and work surround running, yoga, golf, live music, travel, and discovering new and good dining experiences.

<span style="background-color: #4a4545; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 130%;">TED TALK
media type="custom" key="8302082" <span style="font-family: Arial,Helvetica,sans-serif;">The reason I chose to share this Ted Talk was because I am a sucker for psychology research that pertains to intangible <span style="font-family: Arial,Helvetica,sans-serif;">obstacles humans' regularly face. I think this ted talk is particularly useful for all of us in this class.

<span style="font-family: Arial,Helvetica,sans-serif;">Brene Brown discusses the main force underpinning peoples' ability to make connections. She emphasizes connection as the <span style="font-family: Arial,Helvetica,sans-serif;">reason we are on this earth. After 7+ years of research she has zeroed in on "shame" as being the major variable obstructing <span style="font-family: Arial,Helvetica,sans-serif;">peoples' ability to make connections. What separates people hindered by shame and the people that aren't is that the people <span style="font-family: Arial,Helvetica,sans-serif;">who don't experience shame have a sense of worthiness and strong sense of love and belonging and the people that shame <span style="font-family: Arial,Helvetica,sans-serif;">affects struggle for it. The one variable that separates these two groups is that the people who have a sense of worthiness <span style="font-family: Arial,Helvetica,sans-serif;">believe they're worthy of it. The people who feel worthy have: the courage to be imperfect, the compassion to be kind to <span style="font-family: Arial,Helvetica,sans-serif;">themselves and then to others, and connection as a result of authenticity. Brown emphasizes vulnerability as the core of shame. <span style="font-family: Arial,Helvetica,sans-serif;">If we can allow ourselves to be seen, deeply and vulnerably seen, and believe that we are enough, then we will be able to <span style="font-family: Arial,Helvetica,sans-serif;">overcome shame!

<span style="font-family: Arial,Helvetica,sans-serif;">I know this was a long summary and the content might be a little sappy, but to relate this to our class, I think we all need to <span style="font-family: Arial,Helvetica,sans-serif;">believe in our ideas, not be afraid to express our vulnerabilities, and be open to receiving help from others.

<span style="background-color: #483d3d; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 170%;">WORDLE TAG CLOUD

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<span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 190%;">02 THESIS SURVEY RESULTS

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==<span style="font-size: 1.3em; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**<span style="background-color: #483d3d; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 29px;">03 CREATIVE OVERVIEW ** ==

<span style="background-color: transparent; color: #000000; display: block; font-family: Times; font-size: medium; line-height: normal; margin: 0px;"> <span style="font-family: Arial,Helvetica,sans-serif;">My sister and I lived on separate coasts for several years and as a means to help stay connected during this time, we pursued a <span style="font-family: Arial,Helvetica,sans-serif;">long-time love of making jewelry, and ultimately developed a hand-crafted jewelry collection: WHITLEYdesigns. We both really enjoy <span style="font-family: Arial,Helvetica,sans-serif;">the creative process involved in making and selling jewelry and we hope to continue to develop and grow our brand. We currently have a <span style="font-family: Arial,Helvetica,sans-serif;">functioning e-commerce website that successfully showcases our overall design aesthetic, but we are looking to create an online <span style="font-family: Arial,Helvetica,sans-serif;">experience that better represents our brand and overcomes the impersonal, static nature of online shopping. Ultimately our intention is to have <span style="font-family: Arial,Helvetica,sans-serif;">our brand represent a lot more than just the selling and buying of jewelry.

<span style="font-family: Arial,Helvetica,sans-serif;">I'd like to create a real world application that showcases green charities and a collection of jewelry specifically designed to represent and <span style="font-family: Arial,Helvetica,sans-serif;">promote an individual's passion and concern for the environment. This extension of WHITLEYdesigns will be a real world application that will <span style="font-family: Arial,Helvetica,sans-serif;">feature a selection of well-researched green charities in a creative, educational, and interactive fashion. Customers will be able to navigate <span style="font-family: Arial,Helvetica,sans-serif;">through this interactive website and get a snapshot about what each of these charities are doing. While they navigate through the different charities, <span style="font-family: Arial,Helvetica,sans-serif;">they will have the option to select the charity or charities that they feel the most passionate about supporting. The customer will then have the <span style="font-family: Arial,Helvetica,sans-serif;">option to purchase a piece of jewelry or one of the featured green products of the month. When purchasing an item, a customer will be <span style="font-family: Arial,Helvetica,sans-serif;">informed and reassured that a large portion of the proceeds of her purchase is going to the charities she selected. This real world application will <span style="font-family: Arial,Helvetica,sans-serif;"> cater to the specific needs of our customers, allow them to personalize a piece of jewelry, and ultimately make them feel good about their purchase. <span style="font-family: Arial,Helvetica,sans-serif;">The customer will also be given the option to just donate money without having to purchase anything.

<span style="font-family: Arial,Helvetica,sans-serif;">Ideally this real world application will consist of a selection of the following interactive design features: a page inviting people recommend a green <span style="font-family: Arial,Helvetica,sans-serif;">charity they believe should be featured, allow companies to contact us if they're interested in having us feature one of their green products; <span style="font-family: Arial,Helvetica,sans-serif;">a "personalize your own piece" section giving customers the option to select the text or symbol of their choice and see their creation in real time; an <span style="font-family: Arial,Helvetica,sans-serif;">interactive blog inviting people to share photos of themselves wearing pieces and provide instances where the jewelry reminded them to conserve <span style="font-family: Arial,Helvetica,sans-serif;">power. The biggest challenge to successfully implementing these interactive features without having them seem slightly "gimmicky" will <span style="font-family: Arial,Helvetica,sans-serif;">be to maintain a high level of simplicity and professionalism. Integral to this design process will be researching buying behavior. Specifically, <span style="font-family: Arial,Helvetica,sans-serif;">understanding the ideal amount of choices to offer buyers without overwhelming them will be important.

<span style="font-family: Arial,Helvetica,sans-serif;">Our target audience is the following: trend-setting college girls; trendy young female professionals in their late 20s to early 30s; stylish, <span style="font-family: Arial,Helvetica,sans-serif;">young-spirited older women in their late 40s to early 50s; boutique owners who promote green practices; confident and bohemian men <span style="font-family: Arial,Helvetica,sans-serif;"> ages 20-50 that like to wear jewelry and love the outdoors, and the boyfriends and husbands of the women listed above. The price point of <span style="font-family: Arial,Helvetica,sans-serif;">our jewelry is ideal for gift giving. Because this real world application encourages people to invest time in selecting the <span style="font-family: Arial,Helvetica,sans-serif;">pieces they purchase, the target platform of this application will be a tablet or website, and less likely a mobile device. Overall, we want to <span style="font-family: Arial,Helvetica,sans-serif;">modernize the online brand experience, drive more traffic, give back to the community and the environment, and create opportunities to <span style="font-family: Arial,Helvetica,sans-serif;">reward and interact with our customers.

<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 21px; line-height: 31px;">WORDLE TAG CLOUD <span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 21px; line-height: 31px;"> <span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 160%;">CREATIVE OVERVIEW WORDLE <span style="color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 20px; line-height: 44px;">WORDLE

<span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 170%;">04 BRAINSTORM MINDMAP

<span style="color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: xx-large; line-height: 48px;"> <span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 22px; line-height: 33px;">05 COMPETITIVE ANALYSIS <span style="color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 22px; line-height: 0px;"> <span style="color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: xx-large; line-height: 48px;"> <span style="color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: xx-large; line-height: 48px;"> <span style="color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: xx-large; line-height: 48px;"> <span style="color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: xx-large; line-height: 48px;"> <span style="color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: xx-large; line-height: 48px;"> <span style="color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: xx-large; line-height: 48px;"> <span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 22px; line-height: 33px;">06 COMPETITIVE MATRIX

<span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 22px; line-height: 33px;">07 USER PERSONAS

<span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 22px; line-height: 33px;">USER WALKTHROUGHS



<span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 190%;">10 BOOK COVER



<span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 190%;">11 TABLE OF CONTENTS

<span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: 25px; line-height: 37px;">LOGO


<span style="background-color: #404040; color: #ffffff; font-family: 'Arial Black',Gadget,sans-serif; font-size: xx-large; line-height: 0px; overflow-x: hidden; overflow-y: hidden;">11 MOODBOARD <span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">